SPORTFIVE Italia, the Italian branch of the international sports marketing group SPORTFIVE, and U.C. Sampdoria have signed a commercial contract for the football season 2008/2009.
As stated in the agreement, SPORTFIVE will market a range of the club’s advertising spaces and sponsorship packages plus hospitality activities, including business seats.
Luca De Ambroggio, Managing Director of SPORTFIVE Italia, declared: "We are honoured and happy about this partnership with a prestigious team like Sampdoria. We are convinced that we can contribute in an effective way to the commercial development of the team and we will put all our expertise and know-how in the field of sports marketing at their disposal." SPORTFIVE is the European leader in this field, dealing with more than 250 teams around Europe.
Giuseppe Marotta, CEO and COO of Sampdoria: "The partnership with SPORTFIVE has been running for several years to our mutual satisfaction in the field of TV rights and the sale of advertising space. Intensification of this partnership is simply the natural consequence of mutual professional esteem."